Managing Service Firms

The Power of Managerial Marketing

Business & Finance
Cover of the book Managing Service Firms by Per Skålén, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Per Skålén ISBN: 9781136990953
Publisher: Taylor and Francis Publication: April 13, 2011
Imprint: Routledge Language: English
Author: Per Skålén
ISBN: 9781136990953
Publisher: Taylor and Francis
Publication: April 13, 2011
Imprint: Routledge
Language: English

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skålén focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a ‘dominant managerial logic’ by many marketing scholars.

Skålén analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skålén focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a ‘dominant managerial logic’ by many marketing scholars.

Skålén analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.

More books from Taylor and Francis

Cover of the book The Decrees of Memphis and Canopus: Vol. III (Routledge Revivals) by Per Skålén
Cover of the book Teaching through Peer Interaction by Per Skålén
Cover of the book Lesbian Voices From Latin America by Per Skålén
Cover of the book Britain and Japan Vol II by Per Skålén
Cover of the book A Companion to Twentieth-Century German Literature by Per Skålén
Cover of the book Insight by Per Skålén
Cover of the book Key Facts: Constitutional & Administrative Law by Per Skålén
Cover of the book The Rise of Asia by Per Skålén
Cover of the book Complex Spatial Systems by Per Skålén
Cover of the book The Social Construction of Rationality by Per Skålén
Cover of the book Peoples of the Pacific by Per Skålén
Cover of the book A Short History of the German Language (RLE Linguistics E: Indo-European Linguistics) by Per Skålén
Cover of the book How to Teach a Foreign Language by Per Skålén
Cover of the book Global Perspectives on Tarzan by Per Skålén
Cover of the book A Shock to Thought by Per Skålén
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy