Market Entry in China

Case Studies on Strategy, Marketing, and Branding

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Entry in China by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319291390
Publisher: Springer International Publishing Publication: May 14, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319291390
Publisher: Springer International Publishing
Publication: May 14, 2016
Imprint: Springer
Language: English

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

More books from Springer International Publishing

Cover of the book Progress in Lean Manufacturing by
Cover of the book Thrombolysis in Pulmonary Embolism by
Cover of the book Australia's Little Space Travellers by
Cover of the book Agogic Maps by
Cover of the book Agent Based Modelling of Urban Systems by
Cover of the book Global Security, Safety and Sustainability: The Security Challenges of the Connected World by
Cover of the book Allergy and Respiration by
Cover of the book Clinical Videoconferencing in Telehealth by
Cover of the book Existentialism and Education by
Cover of the book Topics in Mathematical Biology by
Cover of the book Mechanism, Machine, Robotics and Mechatronics Sciences by
Cover of the book Large Deviations and Asymptotic Methods in Finance by
Cover of the book Homomorphic Signature Schemes by
Cover of the book Robustness in Statistical Forecasting by
Cover of the book Imaging and Intervention in Urinary Tract Infections and Urosepsis by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy