Marketing and Feminism

Current issues and research

Business & Finance, Marketing & Sales
Cover of the book Marketing and Feminism by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136352843
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136352843
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

More books from Taylor and Francis

Cover of the book Award Monologues for Men by
Cover of the book Human Nature And Suffering by
Cover of the book Africans in Britain by
Cover of the book Socialism, Democracy and Industrialization by
Cover of the book The Forging of the Modern State by
Cover of the book Gender and Political Culture in Early Modern Europe, 1400-1800 by
Cover of the book Essentials of Online Teaching by
Cover of the book The Notebooks of Nehemiah Wallington, 1618–1654 by
Cover of the book The Postcolonial Politics of Development by
Cover of the book The Greeks by
Cover of the book Television and the American Family by
Cover of the book Homeland by
Cover of the book Allies on the Rhine, 1945-1950 by
Cover of the book Systems of Production by
Cover of the book Political Science Research in Practice by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy