Marketing and Feminism

Current issues and research

Business & Finance, Marketing & Sales
Cover of the book Marketing and Feminism by , Taylor and Francis
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Author: ISBN: 9781136352843
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136352843
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

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