Marketing and Sales Analytics

Proven Techniques and Powerful Applications from Industry Leaders

Business & Finance, Economics, Statistics, Marketing & Sales, Sales & Selling
Cover of the book Marketing and Sales Analytics by Cesar Brea, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cesar Brea ISBN: 9780133761719
Publisher: Pearson Education Publication: May 29, 2014
Imprint: Pearson FT Press Language: English
Author: Cesar Brea
ISBN: 9780133761719
Publisher: Pearson Education
Publication: May 29, 2014
Imprint: Pearson FT Press
Language: English

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP

 

“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”

—Bob Bechek, Worldwide Managing Director, Bain & Company

 

“Cesar has explored a complex subject in a clear and useful way as senior marketers look to more effectively leverage the power of data and analytics.”

—Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc.

* *

“Loaded with meaty lessons from seasoned practitioners, this book defines the guideposts of the Marketing Analytics Age and what it will take for marketing leaders to be successful in it. Cesar Brea has provided a practical playbook for marketers who are ready to make this transition.”

—Meredith Callanan, Vice President, Corporate Marketing and Communications, T. Rowe Price

 

“While the field has a lot of books on the statistics of marketing analytics, we also need insights on the organization issues and culture needed to implement successfully. Cesar Brea’s Marketing and Sales Analytics has addressed this gap in an interesting and helpful way.”

—Scott A. Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College

 

To successfully apply marketing analytics, executives must orchestrate elements that transcend multiple perspectives and organizational silos. In Marketing and Sales Analytics, leading analytics consultant Cesar Brea shows you exactly how to do this.

 

Brea examines the experiences of 15 leaders who’ve built high-value analytics capabilities in multiple industries. Then, building on what they’ve learned, he presents a complete blueprint for implementing and profiting from marketing analytics.

 

You’ll learn how to evaluate “ecosystemic” conditions for success, reconcile diverse perspectives to frame the right questions, and organize your people, data, and operating infrastructure to answer them and maximize business results. Brea helps you overcome key challenges ranging from balancing analytic techniques to governance, hidden biases to culture change. He also offers specific guidance on crucial decisions such as “buy vs. build?”, “centralize or decentralize?”, and “hire generalists or specialists?”

 

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP

 

“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”

—Bob Bechek, Worldwide Managing Director, Bain & Company

 

“Cesar has explored a complex subject in a clear and useful way as senior marketers look to more effectively leverage the power of data and analytics.”

—Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc.

* *

“Loaded with meaty lessons from seasoned practitioners, this book defines the guideposts of the Marketing Analytics Age and what it will take for marketing leaders to be successful in it. Cesar Brea has provided a practical playbook for marketers who are ready to make this transition.”

—Meredith Callanan, Vice President, Corporate Marketing and Communications, T. Rowe Price

 

“While the field has a lot of books on the statistics of marketing analytics, we also need insights on the organization issues and culture needed to implement successfully. Cesar Brea’s Marketing and Sales Analytics has addressed this gap in an interesting and helpful way.”

—Scott A. Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College

 

To successfully apply marketing analytics, executives must orchestrate elements that transcend multiple perspectives and organizational silos. In Marketing and Sales Analytics, leading analytics consultant Cesar Brea shows you exactly how to do this.

 

Brea examines the experiences of 15 leaders who’ve built high-value analytics capabilities in multiple industries. Then, building on what they’ve learned, he presents a complete blueprint for implementing and profiting from marketing analytics.

 

You’ll learn how to evaluate “ecosystemic” conditions for success, reconcile diverse perspectives to frame the right questions, and organize your people, data, and operating infrastructure to answer them and maximize business results. Brea helps you overcome key challenges ranging from balancing analytic techniques to governance, hidden biases to culture change. He also offers specific guidance on crucial decisions such as “buy vs. build?”, “centralize or decentralize?”, and “hire generalists or specialists?”

 

 

 

More books from Pearson Education

Cover of the book Produce Powerful Presentations (Collection) by Cesar Brea
Cover of the book Using Google Advanced Search by Cesar Brea
Cover of the book The Beaten Path and the Road Less Traveled by Cesar Brea
Cover of the book The Ultimate Player's Guide to Minecraft by Cesar Brea
Cover of the book Curious Folks Ask: 162 Real Answers on Amazing Inventions, Fascinating Products, and Medical Mysteries by Cesar Brea
Cover of the book Programming Microsoft ASP.NET 4 by Cesar Brea
Cover of the book Exam Ref 70-745 Implementing a Software-Defined DataCenter by Cesar Brea
Cover of the book Level 5: The Mayor of Casterbridge by Cesar Brea
Cover of the book My iPad (Covers iOS 9 for iPad Pro, all models of iPad Air and iPad mini, iPad 3rd/4th generation, and iPad 2) by Cesar Brea
Cover of the book Learning OpenGL ES for iOS by Cesar Brea
Cover of the book Unreal Engine 4 for Design Visualization by Cesar Brea
Cover of the book Innovation: Fast Track to Success by Cesar Brea
Cover of the book Routing TCP/IP, Volume 1 by Cesar Brea
Cover of the book My HTC One by Cesar Brea
Cover of the book Logic Pro X 10.3 - Apple Pro Training Series by Cesar Brea
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy