Marketing Communications Industry

Entrepreneurial Case Studies

Business & Finance, Business Reference, Business Communication
Cover of the book Marketing Communications Industry by Gautam Raj Jain, Raunica Ahluwalia, SAGE Publications
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Author: Gautam Raj Jain, Raunica Ahluwalia ISBN: 9789352801206
Publisher: SAGE Publications Publication: September 16, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Gautam Raj Jain, Raunica Ahluwalia
ISBN: 9789352801206
Publisher: SAGE Publications
Publication: September 16, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices.

This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices.

This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

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