Global Marketing

Practical Insights and International Analysis

Business & Finance, Marketing & Sales, International, Sales & Selling
Cover of the book Global Marketing by Carlyle Farrell, SAGE Publications
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Author: Carlyle Farrell ISBN: 9781473910881
Publisher: SAGE Publications Publication: September 10, 2015
Imprint: SAGE Publications Ltd Language: English
Author: Carlyle Farrell
ISBN: 9781473910881
Publisher: SAGE Publications
Publication: September 10, 2015
Imprint: SAGE Publications Ltd
Language: English

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.

 

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

Key features include:

  • A full-colour text design with photos to help bring the content to life and enhance students' learning
  • 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field
  • 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions
  • A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.

 

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

Key features include:

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