Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions
Nonfiction, Reference & Language, Education & Teaching
| Author: | Gibbs, Paul, Knapp, Michael | ISBN: | 9781136609404 |
| Publisher: | Taylor and Francis | Publication: | December 6, 2012 |
| Imprint: | Routledge | Language: | English |
| Author: | Gibbs, Paul, Knapp, Michael |
| ISBN: | 9781136609404 |
| Publisher: | Taylor and Francis |
| Publication: | December 6, 2012 |
| Imprint: | Routledge |
| Language: | English |
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
