Marketing Higher Education in Russia

Market potential of Russia for German Institutions of Higher Education

Business & Finance, Marketing & Sales
Cover of the book Marketing Higher Education in Russia by Stefan Schwan, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Schwan ISBN: 9783640225088
Publisher: GRIN Publishing Publication: December 3, 2008
Imprint: GRIN Publishing Language: English
Author: Stefan Schwan
ISBN: 9783640225088
Publisher: GRIN Publishing
Publication: December 3, 2008
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

More books from GRIN Publishing

Cover of the book Modern Slavery - A Human Tragedy by Stefan Schwan
Cover of the book From Mourning Service to Martial Law - The Crackdown on the Protest Movement of 1989 on Tiananmen Square and the Leaders' Motives by Stefan Schwan
Cover of the book Political Culture in Russia and Zimbabwe by Stefan Schwan
Cover of the book Characters in Bram Stoker's Dracula by Stefan Schwan
Cover of the book Issues in Australian Studies: National Identity by Stefan Schwan
Cover of the book The Social Justice Imagination by Stefan Schwan
Cover of the book The Great War and its effects in D. H. Lawrence's Lady Chatterley's Lover by Stefan Schwan
Cover of the book What is creativity and how do you foster it in a company? by Stefan Schwan
Cover of the book Improvement of Customer Satisfaction in Mortgage Banking by Stefan Schwan
Cover of the book Empirical Problems and Perspectives of Music-based Town and Metropolis Research by Stefan Schwan
Cover of the book Linguistic sign theories by Stefan Schwan
Cover of the book Über Upton Sinclair 'The Jungle' - Inhalt und Stilistik by Stefan Schwan
Cover of the book The effects of legislation on the municipal solid waste management in the European Union in the context of greenhouse gas emissions by Stefan Schwan
Cover of the book A survey on John Steinbeck's 'The Grapes of Wrath' by Stefan Schwan
Cover of the book The Concept of Love in Shakespeare's 'A Midsummer Night's Dream' by Stefan Schwan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy