Marketing in Perspective (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Marketing in Perspective (RLE Marketing) by Simon Majaro, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Majaro ISBN: 9781317659853
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Simon Majaro
ISBN: 9781317659853
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

More books from Taylor and Francis

Cover of the book Resolving International Conflict by Simon Majaro
Cover of the book Sentient Relics by Simon Majaro
Cover of the book Handbook of Heritage, Community, and Native American Languages in the United States by Simon Majaro
Cover of the book Audiovisual Translation by Simon Majaro
Cover of the book Arabic Grammar in Context by Simon Majaro
Cover of the book The Development of the Art Market in England by Simon Majaro
Cover of the book The General Theory by Simon Majaro
Cover of the book Childhood Sexuality by Simon Majaro
Cover of the book Music, Mind and Education by Simon Majaro
Cover of the book Gender and Diversity in the Middle East and North Africa by Simon Majaro
Cover of the book Women and the Politics of Gender in Post-Conflict Timor-Leste by Simon Majaro
Cover of the book The Antonines by Simon Majaro
Cover of the book The French Revolution and the Birth of Electoral Democracy by Simon Majaro
Cover of the book Gender, Language and Discourse by Simon Majaro
Cover of the book Newsgathering in Washington by Simon Majaro
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy