Marketing Information System

Business & Finance, Marketing & Sales
Cover of the book Marketing Information System by Jules Miller, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jules Miller ISBN: 9783656033981
Publisher: GRIN Publishing Publication: October 21, 2011
Imprint: GRIN Publishing Language: English
Author: Jules Miller
ISBN: 9783656033981
Publisher: GRIN Publishing
Publication: October 21, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four main components: Internal Reporting System, Marketing Research Systems, Intelligence Systems and Marketing Models. An organization should have an Internal Reporting System that allows it to gather information on its daily operations in order to find out customers' patterns to pinpoint their wants, preferences and behavior. Marketing Intelligence implies regularly collecting information so as to get to know what is going on in the economic and business environment. It can be used within the scope of ethics and legality to know consumers' thinking and perception about the company and its products or services. Marketing Models help in interpreting information to support decision making but caution is needed so as to avoid overestimation or underestimation in forecasting that can lead to bad decisions. Mathematical figures should not overshadow human behavior especially the dynamics of consumer behavior. If a company cannot answer a marketing question using its Internal Reporting System, Marketing Intelligence and Marketing Models, the last resort is Marketing Research. Unlike Marketing Intelligence which is less specific in its purposes and conducted by a manager, Marketing Research is more specific in its purposes and is conducted by marketing researchers. It can be used to hear customers' voice in regards with their wants, preferences and behavior so as allow marketing manager make adequate decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four main components: Internal Reporting System, Marketing Research Systems, Intelligence Systems and Marketing Models. An organization should have an Internal Reporting System that allows it to gather information on its daily operations in order to find out customers' patterns to pinpoint their wants, preferences and behavior. Marketing Intelligence implies regularly collecting information so as to get to know what is going on in the economic and business environment. It can be used within the scope of ethics and legality to know consumers' thinking and perception about the company and its products or services. Marketing Models help in interpreting information to support decision making but caution is needed so as to avoid overestimation or underestimation in forecasting that can lead to bad decisions. Mathematical figures should not overshadow human behavior especially the dynamics of consumer behavior. If a company cannot answer a marketing question using its Internal Reporting System, Marketing Intelligence and Marketing Models, the last resort is Marketing Research. Unlike Marketing Intelligence which is less specific in its purposes and conducted by a manager, Marketing Research is more specific in its purposes and is conducted by marketing researchers. It can be used to hear customers' voice in regards with their wants, preferences and behavior so as allow marketing manager make adequate decisions.

More books from GRIN Publishing

Cover of the book Maximilien Robespierre's Virtue and Terror by Jules Miller
Cover of the book Sport stocks. Investment risk or opportunity? by Jules Miller
Cover of the book Phaseneinteilung der Unterrichtsplanung by Jules Miller
Cover of the book Energy Conservation in Cambodia and ASEAN by Jules Miller
Cover of the book Die Rolle Deutschlands in Afghanistan by Jules Miller
Cover of the book Bodenklassifikation (AG Boden, FAO) by Jules Miller
Cover of the book Implementing Total Quality Management (TQM) - The Issue of National Culture by Jules Miller
Cover of the book Ethical problems concerning organ transplantation in '21 Grams' by Jules Miller
Cover of the book Communitarianism and Amitai Etzioni by Jules Miller
Cover of the book The image of the dove in La Plaça del Diamante by Jules Miller
Cover of the book Robin Hood - Heritage and forms through the ages by Jules Miller
Cover of the book Iraq against the United States of America (events 2003-2004) by Jules Miller
Cover of the book Meaning of the European Court of Auditors by Jules Miller
Cover of the book Alice in Wonderland and Peter Pan by Jules Miller
Cover of the book Aspects of Americanization in 1920s and 1930s by Jules Miller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy