Marketing New Zealand via 'The Lord of the Rings'

Nonfiction, Reference & Language, Study Aids, ESL, Foreign Languages
Cover of the book Marketing New Zealand via 'The Lord of the Rings' by Aylin Gürkaya, GRIN Publishing
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Author: Aylin Gürkaya ISBN: 9783640701773
Publisher: GRIN Publishing Publication: September 10, 2010
Imprint: GRIN Publishing Language: English
Author: Aylin Gürkaya
ISBN: 9783640701773
Publisher: GRIN Publishing
Publication: September 10, 2010
Imprint: GRIN Publishing
Language: English

Essay from the year 2010 in the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2010 in the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.

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