Marketing Online Education Programs

Frameworks for Promotion and Communication

Business & Finance, Marketing & Sales, Nonfiction, Reference & Language, Education & Teaching
Cover of the book Marketing Online Education Programs by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466606500
Publisher: IGI Global Publication: May 31, 2011
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466606500
Publisher: IGI Global
Publication: May 31, 2011
Imprint: Information Science Reference
Language: English

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

More books from IGI Global

Cover of the book Mobile Information Communication Technologies Adoption in Developing Countries by
Cover of the book Systems Approach Applications for Developments in Information Technology by
Cover of the book Ethical Data Mining Applications for Socio-Economic Development by
Cover of the book Mobile Technologies and Socio-Economic Development in Emerging Nations by
Cover of the book Impact of Water Pollution on Human Health and Environmental Sustainability by
Cover of the book Handbook of Research on Efficacy and Implementation of Study Abroad Programs for P-12 Teachers by
Cover of the book Implementing IT Business Strategy in the Construction Industry by
Cover of the book Online Banking Security Measures and Data Protection by
Cover of the book Cross-Cultural Perspectives on Technology-Enhanced Language Learning by
Cover of the book Multiculturalism in Technology-Based Education by
Cover of the book Engineering Effective Decision Support Technologies by
Cover of the book Technological Developments in Industry 4.0 for Business Applications by
Cover of the book Prototyping of Robotic Systems by
Cover of the book Digital Marketing Strategies for Fashion and Luxury Brands by
Cover of the book Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy