Marketing Plan for Costa Coffee

Business & Finance, Marketing & Sales
Cover of the book Marketing Plan for Costa Coffee by Maingi Joe, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maingi Joe ISBN: 9783656588030
Publisher: GRIN Publishing Publication: February 4, 2014
Imprint: GRIN Publishing Language: English
Author: Maingi Joe
ISBN: 9783656588030
Publisher: GRIN Publishing
Publication: February 4, 2014
Imprint: GRIN Publishing
Language: English

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

More books from GRIN Publishing

Cover of the book The Role of Education In Fighting Inequality by Maingi Joe
Cover of the book Benchmarking supply strategies in the automotive and the power tool industry by Maingi Joe
Cover of the book Deliberating Justice: Indigenous Peoples, the World Bank and the Principle of Free Prior Informed Consent by Maingi Joe
Cover of the book The Kyoto Protocol by Maingi Joe
Cover of the book Appointment and Nomination of Supreme Court Justices by Maingi Joe
Cover of the book The relationship between Organizational Commitment, Organizational Identification and Organizational Citizenship Behavior by Maingi Joe
Cover of the book The Revolutionary Spirit? Egalitarianism and Elitism in Melville's 'White Jacket' by Maingi Joe
Cover of the book Legal Aspect of E-Commerce: Dealing as a File-Hosting Website in UK by Maingi Joe
Cover of the book Toni Morrison's Jazz: Historical Fiction in Relation to Nonfictional Accounts of the Harlem Renaissance by Maingi Joe
Cover of the book Confronting Human Rights violations in Argentinean, Chilean and Venezuelan prisons by Maingi Joe
Cover of the book From e-learning to blended learning by Maingi Joe
Cover of the book A Comparative Analysis of Internal and External Credit Ratings by Maingi Joe
Cover of the book Possession and liberation by Maingi Joe
Cover of the book Tok Pisin - English in the Pacific and Indian Ocean by Maingi Joe
Cover of the book Prinzipien der Frauenbildung nach Helene Lange - Heute kontroverser als vor über 100 Jahren? by Maingi Joe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy