Marketing Renewable Energy

Concepts, Business Models and Cases

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Renewable Energy by , Springer International Publishing
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Author: ISBN: 9783319464275
Publisher: Springer International Publishing Publication: June 23, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319464275
Publisher: Springer International Publishing
Publication: June 23, 2017
Imprint: Springer
Language: English

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

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