Marketing Services

Marketing von Dienstleistungen

Business & Finance, Marketing & Sales
Cover of the book Marketing Services by Andreas Schmale, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andreas Schmale ISBN: 9783638005623
Publisher: GRIN Verlag Publication: February 18, 2008
Imprint: GRIN Verlag Language: English
Author: Andreas Schmale
ISBN: 9783638005623
Publisher: GRIN Verlag
Publication: February 18, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Staffordshire University, course: Marketing Services, 5 entries in the bibliography, language: English, abstract: How to plan a day in a foreign city? Have you ever felt lost in a megacity? How can I find out what attractions are waiting for me and how can I get there? This report is based on an experience I have had. We were planning a daytrip to an English city where we had been never before. We tried to figure out what the city could offer us and what the different attractions would cost and when they close. After more than two hours searching on the web we decided that we have to go without knowing what we will see. We found it especially difficult to figure out where the attractions were located in the city and how long it would take us to come from one point to another. We only found out by accident that one attraction was half an hour out of the town centre at the edge of the city. We asked ourselves again: How do you plan a day in a foreign city? The following part is the elaboration of a city-day-trip planner and explains especially the marketing aspects for this service. To minimize the risk of a failing business the market research is a systematic approach which helps to find out more about the customer when plans are being made (Woodruffe, 1995). For my service it was important to find out how many people could use this service and if this is a growing or a dying market. The alongside table is limited to the UK. It shows how the number of short stays form 1-3 nights increased by 39 percent in the last few years to 12.8 million in 2005

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Staffordshire University, course: Marketing Services, 5 entries in the bibliography, language: English, abstract: How to plan a day in a foreign city? Have you ever felt lost in a megacity? How can I find out what attractions are waiting for me and how can I get there? This report is based on an experience I have had. We were planning a daytrip to an English city where we had been never before. We tried to figure out what the city could offer us and what the different attractions would cost and when they close. After more than two hours searching on the web we decided that we have to go without knowing what we will see. We found it especially difficult to figure out where the attractions were located in the city and how long it would take us to come from one point to another. We only found out by accident that one attraction was half an hour out of the town centre at the edge of the city. We asked ourselves again: How do you plan a day in a foreign city? The following part is the elaboration of a city-day-trip planner and explains especially the marketing aspects for this service. To minimize the risk of a failing business the market research is a systematic approach which helps to find out more about the customer when plans are being made (Woodruffe, 1995). For my service it was important to find out how many people could use this service and if this is a growing or a dying market. The alongside table is limited to the UK. It shows how the number of short stays form 1-3 nights increased by 39 percent in the last few years to 12.8 million in 2005

More books from GRIN Verlag

Cover of the book Die Entscheidung der Firmen über den Arbeitseinsatz (intern vs. extern) by Andreas Schmale
Cover of the book The Cosmic Dimension of Global Diversity Management by Andreas Schmale
Cover of the book Die Jugend vom Mittelalter bis zur vorindustriellen Zeit Europas by Andreas Schmale
Cover of the book Waldorfpädagogik in kritischer Betrachtung by Andreas Schmale
Cover of the book Die körperschaftsteuerliche Organschaft by Andreas Schmale
Cover of the book Freizeit älterer Menschen im Vergleich von Stadt und Land by Andreas Schmale
Cover of the book Gesellschaftliche Folgen der Säkularisation als Forschungsproblem am Beispiel Bayerns by Andreas Schmale
Cover of the book Aktuelle Aspekte der Kapitalbeschaffung von mittelständischen Unternehmen by Andreas Schmale
Cover of the book Private Kaufpreisrente by Andreas Schmale
Cover of the book Gegenüberstellungen in den Quellen zum Arginusenprozess by Andreas Schmale
Cover of the book Unterrichtsreihe: Gab es beeinträchtigte Menschen, die der NS-Euthanasie entkommen konnten? (8. Klasse) by Andreas Schmale
Cover of the book Inter- und intragenerationelle Gerechtigkeit by Andreas Schmale
Cover of the book Der Triumph des Königs. Die grosse Story der Bibel von Genesis bis Offenbarung by Andreas Schmale
Cover of the book Innovation durch organisationales Lernen by Andreas Schmale
Cover of the book EU-Osterweiterung und Migration by Andreas Schmale
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy