Marketing Techniques for Financial Inclusion and Development

Business & Finance, Finance & Investing, Finance, Marketing & Sales
Cover of the book Marketing Techniques for Financial Inclusion and Development by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522540373
Publisher: IGI Global Publication: June 1, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522540373
Publisher: IGI Global
Publication: June 1, 2018
Imprint: Business Science Reference
Language: English

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

More books from IGI Global

Cover of the book Multidisciplinary Studies in Knowledge and Systems Science by
Cover of the book Modern Library Technologies for Data Storage, Retrieval, and Use by
Cover of the book Handbook of Research on Behavioral Finance and Investment Strategies by
Cover of the book Control and Treatment of Landfill Leachate for Sanitary Waste Disposal by
Cover of the book Examining the Changing Role of Supervision in Doctoral Research Projects by
Cover of the book Emerging Issues, Challenges, and Opportunities in Urban E-Planning by
Cover of the book Visual Approaches to Cognitive Education With Technology Integration by
Cover of the book Cloud Computing Service and Deployment Models by
Cover of the book Furthering Higher Education Possibilities through Massive Open Online Courses by
Cover of the book Emerging Developments and Practices in Oncology by
Cover of the book Information and Communication Technologies, Society and Human Beings by
Cover of the book Examining Cultural Influences on Leadership Styles and Learning From Chinese Approaches to Management by
Cover of the book Trends in Music Information Seeking, Behavior, and Retrieval for Creativity by
Cover of the book Contemporary Social Issues in East Asian Societies by
Cover of the book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy