Marketing Wisdom

Business & Finance, Marketing & Sales, Research, Public Relations
Cover of the book Marketing Wisdom by , Springer Singapore
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Author: ISBN: 9789811077241
Publisher: Springer Singapore Publication: August 30, 2018
Imprint: Springer Language: English
Author:
ISBN: 9789811077241
Publisher: Springer Singapore
Publication: August 30, 2018
Imprint: Springer
Language: English

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context. 

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context. 

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

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