Markets and the Arts of Attachment

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Markets and the Arts of Attachment by , Taylor and Francis
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Author: ISBN: 9781317445975
Publisher: Taylor and Francis Publication: May 18, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317445975
Publisher: Taylor and Francis
Publication: May 18, 2017
Imprint: Routledge
Language: English

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

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