Media Strategies for Marketing Places in Crisis

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Media Strategies for Marketing Places in Crisis by Eli Avraham, Eran Ketter, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eli Avraham, Eran Ketter ISBN: 9781136378409
Publisher: Taylor and Francis Publication: May 31, 2012
Imprint: Routledge Language: English
Author: Eli Avraham, Eran Ketter
ISBN: 9781136378409
Publisher: Taylor and Francis
Publication: May 31, 2012
Imprint: Routledge
Language: English

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents.

Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents.

Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

More books from Taylor and Francis

Cover of the book Oil, Transition and Security in Central Asia by Eli Avraham, Eran Ketter
Cover of the book Responsible Tourist Behaviour by Eli Avraham, Eran Ketter
Cover of the book Homegrown Violent Extremism by Eli Avraham, Eran Ketter
Cover of the book Handbook of School Violence by Eli Avraham, Eran Ketter
Cover of the book Survey Methods in Social Investigation by Eli Avraham, Eran Ketter
Cover of the book The European Union as a Leader in International Climate Change Politics by Eli Avraham, Eran Ketter
Cover of the book Engaging Learners with Complex Learning Difficulties and Disabilities by Eli Avraham, Eran Ketter
Cover of the book Dangerous Sexualities by Eli Avraham, Eran Ketter
Cover of the book Evagrius Ponticus by Eli Avraham, Eran Ketter
Cover of the book Human Security, Law and the Prevention of Terrorism by Eli Avraham, Eran Ketter
Cover of the book Children With Emotional And Behavioural Difficulties by Eli Avraham, Eran Ketter
Cover of the book Comparing the Social Policy Experience of Britain and Taiwan by Eli Avraham, Eran Ketter
Cover of the book Understanding Innovation in Emerging Economic Spaces by Eli Avraham, Eran Ketter
Cover of the book Salience in Second Language Acquisition by Eli Avraham, Eran Ketter
Cover of the book Research Methods for Studying Groups and Teams by Eli Avraham, Eran Ketter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy