Medienökonomie

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Cover of the book Medienökonomie by Hanno Beck, Springer Berlin Heidelberg
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Author: Hanno Beck ISBN: 9783642181320
Publisher: Springer Berlin Heidelberg Publication: May 18, 2011
Imprint: Springer Language: German
Author: Hanno Beck
ISBN: 9783642181320
Publisher: Springer Berlin Heidelberg
Publication: May 18, 2011
Imprint: Springer
Language: German

Wer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen. Was ist das Besondere an Medien? Welchen ökonomischen Zwängen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken ändern? Diese und weitere Fragen werden in dem Buch diskutiert. Die Inhalte sind praxisnah und lebendig dargestellt, für die Neuauflage wurden sie aktualisiert.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Wer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen. Was ist das Besondere an Medien? Welchen ökonomischen Zwängen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken ändern? Diese und weitere Fragen werden in dem Buch diskutiert. Die Inhalte sind praxisnah und lebendig dargestellt, für die Neuauflage wurden sie aktualisiert.

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