Million Dollar Website
Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Career Planning & Job Hunting, Small Business
| Author: | Lori Culwell | ISBN: | 9781101050774 |
| Publisher: | Penguin Publishing Group | Publication: | May 5, 2009 |
| Imprint: | Prentice Hall Press | Language: | English |
| Author: | Lori Culwell |
| ISBN: | 9781101050774 |
| Publisher: | Penguin Publishing Group |
| Publication: | May 5, 2009 |
| Imprint: | Prentice Hall Press |
| Language: | English |
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
