Moderating Focus Groups

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Moderating Focus Groups by Professor Richard A. Krueger, SAGE Publications
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Author: Professor Richard A. Krueger ISBN: 9781506320601
Publisher: SAGE Publications Publication: July 24, 1997
Imprint: SAGE Publications, Inc Language: English
Author: Professor Richard A. Krueger
ISBN: 9781506320601
Publisher: SAGE Publications
Publication: July 24, 1997
Imprint: SAGE Publications, Inc
Language: English

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

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This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

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