Moderating Focus Groups

A Practical Guide for Group Facilitation

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Moderating Focus Groups by Dr. Thomas L. Greenbaum, SAGE Publications
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Author: Dr. Thomas L. Greenbaum ISBN: 9781506320564
Publisher: SAGE Publications Publication: November 18, 1999
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Thomas L. Greenbaum
ISBN: 9781506320564
Publisher: SAGE Publications
Publication: November 18, 1999
Imprint: SAGE Publications, Inc
Language: English

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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