MTV: The (r)evolution & impact between 1981 - 1994

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book MTV: The (r)evolution & impact between 1981 - 1994 by Jan-Patrick Stolpmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jan-Patrick Stolpmann ISBN: 9783640919215
Publisher: GRIN Publishing Publication: May 18, 2011
Imprint: GRIN Publishing Language: English
Author: Jan-Patrick Stolpmann
ISBN: 9783640919215
Publisher: GRIN Publishing
Publication: May 18, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

More books from GRIN Publishing

Cover of the book Der Freundschaftsbegriff in Aristoteles`Nikomachischer Ethik by Jan-Patrick Stolpmann
Cover of the book Sexuality in Edward Albee's 'Who's Afraid of Virginia Woolf' by Jan-Patrick Stolpmann
Cover of the book The Airline Industry in the 21st Century - Competition between Network Carriers and Low-Cost Carriers by Jan-Patrick Stolpmann
Cover of the book Terrorism and the balance between freedom and security by Jan-Patrick Stolpmann
Cover of the book Die keynesianische Arbeitslosigkeit by Jan-Patrick Stolpmann
Cover of the book Are authoritarian states more able to resort to the use of violence than democracies to fulfill their foreign policy aims? by Jan-Patrick Stolpmann
Cover of the book Building a natural simulated biofilm flow tank by Jan-Patrick Stolpmann
Cover of the book Social Problems in the 21st century of Poland by Jan-Patrick Stolpmann
Cover of the book Edgar Allan Poe's Short Story 'Ligeia' as a text of the Romantic Period by Jan-Patrick Stolpmann
Cover of the book Jews in Iran since the revolution of 1979 by Jan-Patrick Stolpmann
Cover of the book Literature Review: The Ascent of Money: A Financial History of the World, Niall Ferguson by Jan-Patrick Stolpmann
Cover of the book Biological Invasions by Jan-Patrick Stolpmann
Cover of the book Explaining the Meaning of Words: A Descriptive Study on Strategies by Jan-Patrick Stolpmann
Cover of the book Bill Gates - Change Agent of Information Technology by Jan-Patrick Stolpmann
Cover of the book The Critical Reception of Barack Obama in American Rap Music by Jan-Patrick Stolpmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy