Report on the International Strategy of Deutsche Bank Group

Business & Finance, Finance & Investing, Finance
Cover of the book Report on the International Strategy of Deutsche Bank Group by Artur Gleyberman, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Artur Gleyberman ISBN: 9783640544622
Publisher: GRIN Publishing Publication: February 22, 2010
Imprint: GRIN Publishing Language: English
Author: Artur Gleyberman
ISBN: 9783640544622
Publisher: GRIN Publishing
Publication: February 22, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - Investment and Finance, grade: 55%, Nottingham Trent University, language: English, abstract: This report critically evaluates Deutsche Banks' (DB) international strategy and business environment, concentrating on DB's universal bank strategy inside the European region. DB's international business environment is analysed through the application of PEST Analysis and Porters 5 Forces frameworks. Analysis of DB's international strategy includes evaluation of DB's strategic positioning and orientation, entry strategy and finally measuring strategic performance. The latter is achieved by applying the Balance Scorecard Concept together with the features of SWOT Analysis, finally resulting in several recommendations for improvement of DB's international operations. The applied business theories and concepts are critically examined in the course of their adoption. The major finding of the report is that although the highly competitive industrial environment and global financial crisis, DB's strategic management has: achieved good results in positioning DB as a leader in universal banking in Europe as well as around the world; low efficiency and low profitability relative to its main competitors; suffered high share value losses due to the financial crisis as well as its own failures in risk management, but remained stable and credible backed by its strong global franchise. Given that, DB has a strong potential to learn from the crisis, improve its former failures and come out stronger from this crisis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - Investment and Finance, grade: 55%, Nottingham Trent University, language: English, abstract: This report critically evaluates Deutsche Banks' (DB) international strategy and business environment, concentrating on DB's universal bank strategy inside the European region. DB's international business environment is analysed through the application of PEST Analysis and Porters 5 Forces frameworks. Analysis of DB's international strategy includes evaluation of DB's strategic positioning and orientation, entry strategy and finally measuring strategic performance. The latter is achieved by applying the Balance Scorecard Concept together with the features of SWOT Analysis, finally resulting in several recommendations for improvement of DB's international operations. The applied business theories and concepts are critically examined in the course of their adoption. The major finding of the report is that although the highly competitive industrial environment and global financial crisis, DB's strategic management has: achieved good results in positioning DB as a leader in universal banking in Europe as well as around the world; low efficiency and low profitability relative to its main competitors; suffered high share value losses due to the financial crisis as well as its own failures in risk management, but remained stable and credible backed by its strong global franchise. Given that, DB has a strong potential to learn from the crisis, improve its former failures and come out stronger from this crisis.

More books from GRIN Publishing

Cover of the book Terror and Liberty - The Construction of a National Image and the Manufacturing of an Enemy in the United States by Artur Gleyberman
Cover of the book The Methodoloy of Sampling and Purposive Sampling by Artur Gleyberman
Cover of the book A Critical Assessment of International Post-Conflict Reconstruction Efforts in Afghanistan by Artur Gleyberman
Cover of the book Georgian Polyphonic Music by Artur Gleyberman
Cover of the book Race, Racism and Violence in Ann Petry's 'The Witness' by Artur Gleyberman
Cover of the book The role of art in the struggle for a national identity in Lebanon by Artur Gleyberman
Cover of the book Customer Equity Analyses by Artur Gleyberman
Cover of the book Does a higher perceived product quality need less advertisement to be sold? by Artur Gleyberman
Cover of the book Marketing Plan for Costa Coffee by Artur Gleyberman
Cover of the book Gothic glimpses in Margaret Atwood's 'Cat's Eye' or representations of art and media and mysterious twin ship by Artur Gleyberman
Cover of the book The Magic Of The 'One' - The 'One' As The Regulator Of Unity And Diversity by Artur Gleyberman
Cover of the book Towards Customer Equity: should marketers shift focus from brand equity? by Artur Gleyberman
Cover of the book Grey Tourism in Australia by Artur Gleyberman
Cover of the book Proposal and Charter for a Knowledge-Sharing Platform by Artur Gleyberman
Cover of the book Kritische Bewertung der Unternehmenssteuerreform 2008 im Hinblick auf die Änderungen im Einkommen- und Körperschaftsteuerrecht by Artur Gleyberman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy