Naked Marketing

A journey to the future of marketing

Business & Finance, Management & Leadership, Management
Cover of the book Naked Marketing by J. Christian Andersen, Books on Demand
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Author: J. Christian Andersen ISBN: 9788771708196
Publisher: Books on Demand Publication: November 30, 2015
Imprint: Language: English
Author: J. Christian Andersen
ISBN: 9788771708196
Publisher: Books on Demand
Publication: November 30, 2015
Imprint:
Language: English
Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They’re talking to each other, their friends, colleagues, and family members. Unless you give them something worth talking about, they won’t be talking about you or your product. Companies – and their marketing programs – are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They’re talking to each other, their friends, colleagues, and family members. Unless you give them something worth talking about, they won’t be talking about you or your product. Companies – and their marketing programs – are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.

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