| Author: | Claudia Leitner | ISBN: | 9783640924141 |
| Publisher: | GRIN Publishing | Publication: | May 24, 2011 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Claudia Leitner |
| ISBN: | 9783640924141 |
| Publisher: | GRIN Publishing |
| Publication: | May 24, 2011 |
| Imprint: | GRIN Publishing |
| Language: | English |
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Vienna University of Economics and Business (Institute for English Business Communication), course: Wirtschaftskommunikation Englisch, language: English, abstract: Branding products and services is a common and well-known marketing tool, but is it also possible to brand a country? The following paper will discuss the question mentioned above in more detail. At first, general aspects of the branding-process are presented, followed by a detailed analysis of the possibility and the process of nation branding. In the last part, the current image of Austria is presented.
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Vienna University of Economics and Business (Institute for English Business Communication), course: Wirtschaftskommunikation Englisch, language: English, abstract: Branding products and services is a common and well-known marketing tool, but is it also possible to brand a country? The following paper will discuss the question mentioned above in more detail. At first, general aspects of the branding-process are presented, followed by a detailed analysis of the possibility and the process of nation branding. In the last part, the current image of Austria is presented.
