Negative Political Advertising

Coming of Age

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Negative Political Advertising by Karen S. Johnson-Cartee, Gary Copeland, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Karen S. Johnson-Cartee, Gary Copeland ISBN: 9781135439255
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author: Karen S. Johnson-Cartee, Gary Copeland
ISBN: 9781135439255
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

More books from Taylor and Francis

Cover of the book The Passion-Driven Classroom by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Sexual Abuse in Youth Sport by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Television Program Making by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Democratization in South Asia by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book The Political Afterlife of Sites of Monumental Destruction by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Policy Coherence in Development Co-operation by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Historical Materialism by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Musical Healing in Cultural Contexts by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Trade Investment and the Environment by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Participatory Workshops by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Gender-based Violence and Public Health by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book The Land of France 1815-1914 by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Key Theological Thinkers by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Profiling Property Crimes by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book From Me to We by Karen S. Johnson-Cartee, Gary Copeland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy