NPR

The Trials and Triumphs of National Public Radio

Nonfiction, Entertainment, Performing Arts, Radio, Social & Cultural Studies, Social Science
Cover of the book NPR by Michael McCauley, Columbia University Press
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Author: Michael McCauley ISBN: 9780231509954
Publisher: Columbia University Press Publication: June 14, 2005
Imprint: Columbia University Press Language: English
Author: Michael McCauley
ISBN: 9780231509954
Publisher: Columbia University Press
Publication: June 14, 2005
Imprint: Columbia University Press
Language: English

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

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