Older Tourist Behavior and Marketing Tools

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Family & Relationships, Aging
Cover of the book Older Tourist Behavior and Marketing Tools by Vania Vigolo, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vania Vigolo ISBN: 9783319477350
Publisher: Springer International Publishing Publication: April 7, 2017
Imprint: Springer Language: English
Author: Vania Vigolo
ISBN: 9783319477350
Publisher: Springer International Publishing
Publication: April 7, 2017
Imprint: Springer
Language: English

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

More books from Springer International Publishing

Cover of the book Game-Theoretic Learning and Distributed Optimization in Memoryless Multi-Agent Systems by Vania Vigolo
Cover of the book Coordination Models and Languages by Vania Vigolo
Cover of the book Advances in Human Factors in Wearable Technologies and Game Design by Vania Vigolo
Cover of the book Engineering Women: Re-visioning Women's Scientific Achievements and Impacts by Vania Vigolo
Cover of the book Video Analytics for Audience Measurement by Vania Vigolo
Cover of the book Press Freedom as an International Human Right by Vania Vigolo
Cover of the book Credibility, Validity, and Assumptions in Program Evaluation Methodology by Vania Vigolo
Cover of the book Knowledge Management and Acquisition for Intelligent Systems by Vania Vigolo
Cover of the book Trade Credit and Temporary Employment by Vania Vigolo
Cover of the book Rapid Prototyping in Cardiac Disease by Vania Vigolo
Cover of the book The Politics of Militant Group Survival in the Middle East by Vania Vigolo
Cover of the book Health Inequities Related to Intimate Partner Violence Against Women by Vania Vigolo
Cover of the book Laicidad and Religious Diversity in Latin America by Vania Vigolo
Cover of the book Leveraging Applications of Formal Methods, Verification and Validation: Foundational Techniques by Vania Vigolo
Cover of the book Handbook of Treatments for Autism Spectrum Disorder by Vania Vigolo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy