Online Multimedia Advertising

Techniques and Technologies

Nonfiction, Computers, Computer Hardware, Microprocessors, Application Software, Multimedia, Business & Finance
Cover of the book Online Multimedia Advertising by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466607323
Publisher: IGI Global Publication: December 31, 2010
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466607323
Publisher: IGI Global
Publication: December 31, 2010
Imprint: Information Science Reference
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

More books from IGI Global

Cover of the book Securing Government Information and Data in Developing Countries by
Cover of the book Handbook of Research on Transformative Online Education and Liberation by
Cover of the book Global Trends of Modernization in Budgeting and Finance by
Cover of the book Challenges Associated with Cross-Cultural and At-Risk Student Engagement by
Cover of the book Knowledge Management for Competitive Advantage During Economic Crisis by
Cover of the book Handbook of Research on Consumerism and Buying Behavior in Developing Nations by
Cover of the book New Opportunities for Artistic Practice in Virtual Worlds by
Cover of the book Social Media in Education by
Cover of the book Payment System Technologies and Functions by
Cover of the book Technological Applications in Adult and Vocational Education Advancement by
Cover of the book Handbook of Research on Effective Communication in Culturally Diverse Classrooms by
Cover of the book Promoting Global Environmental Sustainability and Cooperation by
Cover of the book Handbook of Research on Waste Management Techniques for Sustainability by
Cover of the book Positioning Markets and Governments in Public Management by
Cover of the book Handbook of Research on Learning in the Age of Transhumanism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy