Organizations in the Face of Crisis
Managing the Brand and Stakeholders
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | D. Tafoya | ISBN: | 9781137313973 |
| Publisher: | Palgrave Macmillan US | Publication: | March 20, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Tafoya |
| ISBN: | 9781137313973 |
| Publisher: | Palgrave Macmillan US |
| Publication: | March 20, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
