Pay Per Click Search Engine Marketing For Dummies

Nonfiction, Computers, Internet
Cover of the book Pay Per Click Search Engine Marketing For Dummies by Peter Kent, Wiley
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Author: Peter Kent ISBN: 9781118043929
Publisher: Wiley Publication: February 23, 2011
Imprint: For Dummies Language: English
Author: Peter Kent
ISBN: 9781118043929
Publisher: Wiley
Publication: February 23, 2011
Imprint: For Dummies
Language: English

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

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