Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Computers
Cover of the book Podcasting Marketing Strategy by Daniel Rowles, Ciaran Rogers, Kogan Page
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Author: Daniel Rowles, Ciaran Rogers ISBN: 9780749486242
Publisher: Kogan Page Publication: May 3, 2019
Imprint: Kogan Page Language: English
Author: Daniel Rowles, Ciaran Rogers
ISBN: 9780749486242
Publisher: Kogan Page
Publication: May 3, 2019
Imprint: Kogan Page
Language: English

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

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