Political Polling
Strategic Information in Campaigns
Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics, History & Theory
| Author: | Jeffrey M. Stonecash | ISBN: | 9781461722359 |
| Publisher: | Rowman & Littlefield Publishers | Publication: | July 25, 2008 |
| Imprint: | Rowman & Littlefield Publishers | Language: | English |
| Author: | Jeffrey M. Stonecash |
| ISBN: | 9781461722359 |
| Publisher: | Rowman & Littlefield Publishers |
| Publication: | July 25, 2008 |
| Imprint: | Rowman & Littlefield Publishers |
| Language: | English |
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
