Power, Diversity and Public Relations

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Power, Diversity and Public Relations by Lee Edwards, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lee Edwards ISBN: 9781135088071
Publisher: Taylor and Francis Publication: September 25, 2014
Imprint: Routledge Language: English
Author: Lee Edwards
ISBN: 9781135088071
Publisher: Taylor and Francis
Publication: September 25, 2014
Imprint: Routledge
Language: English

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

More books from Taylor and Francis

Cover of the book Spelling for Life by Lee Edwards
Cover of the book Film After Jung by Lee Edwards
Cover of the book Understanding Global Security by Lee Edwards
Cover of the book The Development of International Human Rights Law by Lee Edwards
Cover of the book New Perspectives on the Nation of Islam by Lee Edwards
Cover of the book Nasdaq by Lee Edwards
Cover of the book Conservative Thinkers by Lee Edwards
Cover of the book The Impossibility of Sex by Lee Edwards
Cover of the book Critical Realism in Economics by Lee Edwards
Cover of the book The Orang Suku Laut of Riau, Indonesia by Lee Edwards
Cover of the book The Politics and Security of the Gulf by Lee Edwards
Cover of the book Mystical Anthropology by Lee Edwards
Cover of the book Technology and Methods in Behavioral Medicine by Lee Edwards
Cover of the book Intertextual Masculinity in French Renaissance Literature by Lee Edwards
Cover of the book Communication and Aging by Lee Edwards
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy