Present Shock

When Everything Happens Now

Nonfiction, Science & Nature, Technology, Social Aspects, Business & Finance, Business Reference, Corporate History, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Present Shock by Douglas Rushkoff, Penguin Publishing Group
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Author: Douglas Rushkoff ISBN: 9781101608241
Publisher: Penguin Publishing Group Publication: March 21, 2013
Imprint: Current Language: English
Author: Douglas Rushkoff
ISBN: 9781101608241
Publisher: Penguin Publishing Group
Publication: March 21, 2013
Imprint: Current
Language: English

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.

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People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.

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