Pricing on Purpose

Creating and Capturing Value

Business & Finance, Marketing & Sales
Cover of the book Pricing on Purpose by Ronald J. Baker, Wiley
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Author: Ronald J. Baker ISBN: 9780470893647
Publisher: Wiley Publication: June 10, 2010
Imprint: Wiley Language: English
Author: Ronald J. Baker
ISBN: 9780470893647
Publisher: Wiley
Publication: June 10, 2010
Imprint: Wiley
Language: English

Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.

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