Author: | Rudolf Grünig, Richard Gaggl | ISBN: | 9783662094549 |
Publisher: | Springer Berlin Heidelberg | Publication: | April 17, 2013 |
Imprint: | Springer | Language: | English |
Author: | Rudolf Grünig, Richard Gaggl |
ISBN: | 9783662094549 |
Publisher: | Springer Berlin Heidelberg |
Publication: | April 17, 2013 |
Imprint: | Springer |
Language: | English |
Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.