Public House and Beverage Management: Key Principles and Issues
Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
| Author: | Michael Flynn, Caroline Ritchie, Andrew Roberts | ISBN: | 9781136370847 |
| Publisher: | Taylor and Francis | Publication: | August 15, 2007 |
| Imprint: | Routledge | Language: | English |
| Author: | Michael Flynn, Caroline Ritchie, Andrew Roberts |
| ISBN: | 9781136370847 |
| Publisher: | Taylor and Francis |
| Publication: | August 15, 2007 |
| Imprint: | Routledge |
| Language: | English |
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
