Public Relations, Activism, and Social Change

Speaking Up

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science, Sociology
Cover of the book Public Relations, Activism, and Social Change by Kristin Demetrious, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kristin Demetrious ISBN: 9781136154782
Publisher: Taylor and Francis Publication: March 5, 2013
Imprint: Routledge Language: English
Author: Kristin Demetrious
ISBN: 9781136154782
Publisher: Taylor and Francis
Publication: March 5, 2013
Imprint: Routledge
Language: English

Winner of the 2014 NCA PRIDE Book Award

Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winner of the 2014 NCA PRIDE Book Award

Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.

More books from Taylor and Francis

Cover of the book Narratives of the Religious Self in Early-Modern Scotland by Kristin Demetrious
Cover of the book Women and Ageing in British Society since 1500 by Kristin Demetrious
Cover of the book CIM Handbook of Strategic Marketing by Kristin Demetrious
Cover of the book The Module and Programme Development Handbook by Kristin Demetrious
Cover of the book The Tangled Complexity of the EU Constitutional Process by Kristin Demetrious
Cover of the book History, Historicity and Science by Kristin Demetrious
Cover of the book Ordinary Springboks by Kristin Demetrious
Cover of the book The Making of Modern Irish History by Kristin Demetrious
Cover of the book The New Insurgencies by Kristin Demetrious
Cover of the book The Organization of Craft Work by Kristin Demetrious
Cover of the book The Hessian by Kristin Demetrious
Cover of the book Communicating Women's Health by Kristin Demetrious
Cover of the book Unsettling Welfare by Kristin Demetrious
Cover of the book Routledge Philosophy GuideBook to Wittgenstein and On Certainty by Kristin Demetrious
Cover of the book About Face by Kristin Demetrious
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy