Public Relations For Dummies

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Public Relations For Dummies by Eric Yaverbaum, Ilise Benun, Wiley
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Author: Eric Yaverbaum, Ilise Benun ISBN: 9781118052792
Publisher: Wiley Publication: March 3, 2011
Imprint: For Dummies Language: English
Author: Eric Yaverbaum, Ilise Benun
ISBN: 9781118052792
Publisher: Wiley
Publication: March 3, 2011
Imprint: For Dummies
Language: English

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

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