Qualitative Marketing Research

A Cultural Approach

Business & Finance, Marketing & Sales, Research
Cover of the book Qualitative Marketing Research by Johanna Moisander, Professor Anu Valtonen, SAGE Publications
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Author: Johanna Moisander, Professor Anu Valtonen ISBN: 9781446233054
Publisher: SAGE Publications Publication: May 11, 2006
Imprint: SAGE Publications Ltd Language: English
Author: Johanna Moisander, Professor Anu Valtonen
ISBN: 9781446233054
Publisher: SAGE Publications
Publication: May 11, 2006
Imprint: SAGE Publications Ltd
Language: English

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

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