Re/Brands Case Study Collection Vol. 1
Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Advertising & Promotion
| Author: | Peter Roper | ISBN: | 9780992485825 |
| Publisher: | Niche Media Pty Ltd. | Publication: | July 2, 2014 |
| Imprint: | Language: | English |
| Author: | Peter Roper |
| ISBN: | 9780992485825 |
| Publisher: | Niche Media Pty Ltd. |
| Publication: | July 2, 2014 |
| Imprint: | |
| Language: | English |
Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University.
Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University.
