| Author: | Helen Peck, Martin Christopher, Moira Clark, Adrian Payne | ISBN: | 9781136369025 |
| Publisher: | Taylor and Francis | Publication: | June 17, 2013 |
| Imprint: | Routledge | Language: | English |
| Author: | Helen Peck, Martin Christopher, Moira Clark, Adrian Payne |
| ISBN: | 9781136369025 |
| Publisher: | Taylor and Francis |
| Publication: | June 17, 2013 |
| Imprint: | Routledge |
| Language: | English |
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
