Researching the Public Opinion Environment

Theories and Methods

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Research
Cover of the book Researching the Public Opinion Environment by Sherry Devereaux Ferguson, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sherry Devereaux Ferguson ISBN: 9781506314099
Publisher: SAGE Publications Publication: May 11, 2000
Imprint: SAGE Publications, Inc Language: English
Author: Sherry Devereaux Ferguson
ISBN: 9781506314099
Publisher: SAGE Publications
Publication: May 11, 2000
Imprint: SAGE Publications, Inc
Language: English

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

More books from SAGE Publications

Cover of the book The SAGE Handbook of Coaching by Sherry Devereaux Ferguson
Cover of the book Reflective Teaching and Learning in the Secondary School by Sherry Devereaux Ferguson
Cover of the book School Health Services in India by Sherry Devereaux Ferguson
Cover of the book Evaluation in Action by Sherry Devereaux Ferguson
Cover of the book Communication for Development in the Third World by Sherry Devereaux Ferguson
Cover of the book Essay Writing by Sherry Devereaux Ferguson
Cover of the book The SAGE Handbook of Intercultural Competence by Sherry Devereaux Ferguson
Cover of the book Communication and Interpersonal Skills in Social Work by Sherry Devereaux Ferguson
Cover of the book Food and Drink Tourism by Sherry Devereaux Ferguson
Cover of the book Social Work and Human Development by Sherry Devereaux Ferguson
Cover of the book Creatively Teach the Common Core Literacy Standards With Technology by Sherry Devereaux Ferguson
Cover of the book Academic Language Mastery: Vocabulary in Context by Sherry Devereaux Ferguson
Cover of the book Tier 3 of the RTI Model by Sherry Devereaux Ferguson
Cover of the book The Kinesthetic Classroom by Sherry Devereaux Ferguson
Cover of the book Making Sense of the 2016 Elections by Sherry Devereaux Ferguson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy