Researching the Public Opinion Environment

Theories and Methods

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Research
Cover of the book Researching the Public Opinion Environment by Sherry Devereaux Ferguson, SAGE Publications
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Author: Sherry Devereaux Ferguson ISBN: 9781506314099
Publisher: SAGE Publications Publication: May 11, 2000
Imprint: SAGE Publications, Inc Language: English
Author: Sherry Devereaux Ferguson
ISBN: 9781506314099
Publisher: SAGE Publications
Publication: May 11, 2000
Imprint: SAGE Publications, Inc
Language: English

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

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Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

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