Revitalising Audience Research

Innovations in European Audience Research

Nonfiction, Social & Cultural Studies, Social Science, Methodology, Reference & Language, Language Arts, Communication
Cover of the book Revitalising Audience Research by , Taylor and Francis
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Author: ISBN: 9781317649441
Publisher: Taylor and Francis Publication: October 24, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317649441
Publisher: Taylor and Francis
Publication: October 24, 2014
Imprint: Routledge
Language: English

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

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The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

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