Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

The process of developing a new brand

Business & Finance, Marketing & Sales
Cover of the book Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café by Matteo Fabbi, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matteo Fabbi ISBN: 9783656055891
Publisher: GRIN Publishing Publication: November 15, 2011
Imprint: GRIN Publishing Language: English
Author: Matteo Fabbi
ISBN: 9783656055891
Publisher: GRIN Publishing
Publication: November 15, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English 'Theatre Land', by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Café', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English 'Theatre Land', by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.

More books from GRIN Publishing

Cover of the book Geoffrey Chaucer's Canterbury Tales by Matteo Fabbi
Cover of the book Service Marketing - an introduction by Matteo Fabbi
Cover of the book The Second World War as the second foundation of the Soviet Union by Matteo Fabbi
Cover of the book Educación y Prevención en Situaciones de Duelo en las Residencias de Mayores by Matteo Fabbi
Cover of the book The impact of student loans in the U.S. on public service career opportunities by Matteo Fabbi
Cover of the book Old Empire, Young Nation by Matteo Fabbi
Cover of the book Report on the International Strategy of Deutsche Bank Group by Matteo Fabbi
Cover of the book Culture Clash - American Expatriates in Europe in: Nathaniel Hawthorne's The Marble Faun and Henry James's The Portrait of a Lady by Matteo Fabbi
Cover of the book Linguistic sign theories by Matteo Fabbi
Cover of the book Europe's demographic development and the impact on the workforce by Matteo Fabbi
Cover of the book IKEA. Success and Problems of a Swedish Concept by Matteo Fabbi
Cover of the book Orwell's Oceania and the U.S.A. after September 11: Will Fiction Become Fact? by Matteo Fabbi
Cover of the book National Competitive advantage of Switzerland by Matteo Fabbi
Cover of the book Critical examination of the characteristics, tactics, opponents and policy impact of a national interest group operating in the USA today by Matteo Fabbi
Cover of the book North-East India: An Untapped Emerging Market by Matteo Fabbi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy