Scaling Procedures

Issues and Applications

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Scaling Procedures by Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer, SAGE Publications
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Author: Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer ISBN: 9781506320182
Publisher: SAGE Publications Publication: March 12, 2003
Imprint: SAGE Publications, Inc Language: English
Author: Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer
ISBN: 9781506320182
Publisher: SAGE Publications
Publication: March 12, 2003
Imprint: SAGE Publications, Inc
Language: English

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

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