Scaling the Tail: Managing Profitable Growth in Emerging Markets

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Scaling the Tail: Managing Profitable Growth in Emerging Markets by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove, Palgrave Macmillan US
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Author: Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove ISBN: 9781137538598
Publisher: Palgrave Macmillan US Publication: December 17, 2015
Imprint: Palgrave Pivot Language: English
Author: Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
ISBN: 9781137538598
Publisher: Palgrave Macmillan US
Publication: December 17, 2015
Imprint: Palgrave Pivot
Language: English

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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